7 Ways to keep Customers Coming Back to Your Site - Internet Business Digest

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7 Ways to keep Customers Coming Back to Your Site
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You've built a website. Wonderful! The next
question to ask is this: Once you get a visitor's
attention, how can you bring them back?

Of course, you don't want every
visitor returning, but rather customers and
potential customers. Articles and other content
published on your site should be relevant,
interesting and well written. Unique content will
give your site a better chance of reaching
targeted visitors through search engines. <br>
Here are seven ways to keep customers
coming back to your website:

1. Run short-term specials.
Internet users love a bargain, and sales
are a sure way to capture attention. Use short
sales periods to motivate people to act - giving
them three months to make a decision will just
help them avoid making the decision to buy. Let
users know that the items on offer are always
changing to encourage them to visit your site
regularly. And get creative with your specials.
For example, consider giving away a free gift
rather than just cutting the price.

2. Make your site topical.
Internet users often look online to
learn more about interesting topics in the news.
Creating a link between your business and a hot
news story can be a great way to attract visitors
to your site. This is a common tactic used by
public relations firms to get media coverage, and
could work equally well for you.

3. Update information regularly.
Why would a user want to
return to a website that rarely changes? Keeping
your information up-to-date sends a message to
visitors that your company is current and serious
about doing business.

4. Hold a competition.
This is a great way to get visitors
excited about your website and what you do.
Consider asking users for feedback, so that it
doubles as a market research tool. Prizes don't
need to be extravagant, but should be fun and
appropriate for your target market

5. Send out an e-mail newsletter.
This popular promotional
tactic is an effective one. Don't expect to build
a list of thousands of subscribers, but focus
instead on building a high quality list of
targeted readers. When sending a newsletter, keep
it short and informative. Promotions are expected,
but don't overdo it.

6. Join niche e-mail groups.
If you have the time, participating in a
targeted e-mail list is a great way to connect
with potential customers and keep reminding them
about your business. Participation in a group
works best when your company services a niche
market. For example, the owner of a pet store
might join a mailing list for pet owners. By
participating as an expert, the storeowner is able
to promote his business to a community of
prospective clients.

7. Know your customers.
An understanding of the needs and goals
of your clients is the best way to ensure that
your marketing efforts are effective. Statistics
and tracking reports will help you gauge the
interests of visitors to your website. Website
usage statistics will help you understand how
people come to your site, and what they do once
they have arrived. Are they finding what they
want, or do certain pages on your site trigger
them to leave? Was the contest you ran successful?
This understanding will help you hone your online
marketing efforts.

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Towards Success,
Ahamed Arif.
Internet Business Digest.
AIC Business Network.

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Choose the platinum trial offer.
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Alwarthirunagar, Chennai - 600087 India.
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$18,800 Worth of Online Business Training ... Live now...- Internet Business Digest

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The Internet Business Digest Ezines
Published by:
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$18,800 Worth of Online Business Training
from Dan Kennedy. Live now..
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Towards Success,
Ahamed Arif.
Internet Business Digest.
AIC Business Network.

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Get Connected with People in Business!
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http://www.aicbusinessnetwork.com/signup.php?c_code=ibd09232013


Choose the platinum trial offer.
If you are already a member of AIC Business Network,
Just upgrade to Platinum Trial offer inside
Your membership!
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The Internet Business Digest
The Internet Business Digest Shopping Guide
(Al Milaff Al Arabi Ath-thijaari)
(Govt. of India, Ministry of Information &
Broadcasting Regd. No: 66070/97)
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Alwarthirunagar, Chennai - 600087 India.
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7 Steps for Improving Your Email Marketing - Internet Business Digest

The Internet Business Digest Ezines
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7 Steps for Improving Your Email Marketing
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The success of your email marketing campaign is
often based on a set of complex factors. However,
a number of these issues can be proactively
managed to ensure an optimized response. When
developing your next email campaign, consider the
following guidelines.


1. Your list.
Certainly one of the most important aspects of any
email marketing campaign, your list is directly
correlated to your success. Are your names
recent? Have they agreed to be marketed to? Have
they shown an interest in products or services
similar to your own? Make sure that you are using
a house list (names you collected on your own) or
have been purchases from a reputable broker.

2. Your subject line.
Getting a user to open your message is paramount
any email marketing campaign. The best way to
determine the subject line that works best is to
break your emails into three random yet equal
groups. Measure the response to each email and
use the highest producing one as your control. In
follow up emails, try to beat the response rate of
your control email.

3. Your sender information.
What information appears on the sender line of
your email? Will your prospects recognize it? Do
they want to hear from you? Often times, emails
are deleted without ever being opened due to an
indiscernible sender name. Your sender name
should be brief and easily understood.

4. Track your results.
Tracking allows you to determine who opened your
message and clicked on a link or multiple links
within your email. By determining what worked and
what didn't, you can replicate success on your
next email. As described above, tracking is
particularly important when testing subject lines,
imbedded links, and other direct response
vehicles.

5. Make sure your unsubscribe method is in place
and working.
The CAN-SPAM act of 2003 requires that all email
messages contain clear directions on how to
opt-out from subsequent mailings. Provide an
unsubscribe mechanism that allows those receiving
your email to send you and email and indicate
their desire to opt-out from receiving further
emails from you or your business. If recipients
no longer want to hear from you, it's in your best
interest to remove them from your list.

6. Your images are correctly referenced and you've
used alt tags in each image.
Improperly referencing your images can cause them
to appear broken when you send your message - the
dreaded red x. To insure the image is referenced
correctly it must appear as, img
src="http://www.yourdomain.com...." rather than,
img src="/images/picture.jpg". Alt tags are
another important part of your images. The new
security features on almost every email client
these days disables images automatically. Having
alt tags in place allow your reader to identify
the image and determine if it is safe to enable.

7. Test, Test, Test!
No matter what your involvement with email
marketing happens to be, it is essential that you
follow the guidelines above for successful
results. In addition, the key is to test, test,
test! After each email campaign, measure your
opens, click-throughs, and purchases. Document
the specific date, time, list, subject line, and
content used to produce your results. Refer back
to your documentation prior to your next campaign.

Email doesn't have to be a complex form of
marketing. There are many best practices you can
follow and some simple rules that ensure
effectively delivery, open and conversion. By
following the simple rules presented in this
article, you'll not only deliver and effective
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===============================

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Until next time...

================================
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Towards Success,
Ahamed Arif.
Internet Business Digest.
AIC Business Network.

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Get Connected with People in Business!
www.aicbusinessnetwork.com
Submit Your Business Ads to more than
9500+ subscribers!
http://www.aicbusinessnetwork.com/signup.php?c_code=ibd09202013


Choose the platinum trial offer.
If you are already a member of AIC Business Network,
Just upgrade to Platinum Trial offer inside
Your membership!
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(Al Milaff Al Arabi Ath-thijaari)
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{VIDEO} The Importance of September 23rd

{VIDEO} The Importance of September 23rd


September 23rd may very well prove to be the most
important day of your life.

Why?

#1 It marks the final 100 days of the year.

#2 It provides you with an opportunity to redeem
yourself by finishing the year strong.

#3 It represents the turning point in your life
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Since you've read this far, consider a few
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How many of your goals have you accomplished so
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Have your current strategies made you healthier,
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If you continue doing what you've done these past
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doing on Jan 1, 2014?

Will you be struggling, spinning your wheels in
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Why would you want that?

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Choose the platinum trial offer.
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Just upgrade to Platinum Trial offer inside
Your membership!
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The Internet Business Digest Ezines
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The Arabic Business Digest
The Internet Business Digest
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(Al Milaff Al Arabi Ath-thijaari)
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Broadcasting Regd. No: 66070/97)
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Looking for a job you can enjoy doing? - Internet Business Digest

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The Internet Business Digest Ezines
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Get Connected with People in Business!
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Submit Your Business Ads to more than
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http://www.aicbusinessnetwork.com/signup.php?c_code=ibdsolo08302013


Choose the platinum trial offer.
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Just upgrade to Platinum Trial offer inside
Your membership!
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