The Internet Business Digest Ezines
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AIC Business Network
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What is Social Media?
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When people say the word "media," the first thing that often comes to
mind is TV, radio and newspaper. This is the traditional form of mass
communication, where one medium sends information to a large number
of people. This form of mass communication only transmits information,
with little to no interaction from those on the receiving end of the
information. It is also an extremely expensive venture to get into and
maintain, which is also why it costs a lot to advertise in any of these
media of mass communication.
With the current Internet speeds and availability, though, these
traditional media are slowly being replaced by social media - also known
as consumer-generated media in the more commercial circles of society.
Social media itself is the epitome of the Internet culture: it is a collection
of web-based and mobile technologies that allow users to generate and
publish content. This simply means that people create, upload and share
a whole lot of "stuff" on the Internet. Everything is fair game with social
media - from simple comments and amateur videos to technical manuals
and sweeping scientific studies
How Social Media is Relevant to Marketing?
One of the first things you need to remember about social media is the
distribution of information.
If you are launching a program, starting a promotion, offering discounts,
looking for employees, opening a new line of products or have anything
important to say, then social media will be one of the quickest and
cheapest ways for you to get that information out into the Internet. This
is also a facet where social media shines, since people can pass along this
information on their own social networks.
Engagement and Discussion
One of the main draws of social media is giving the consumer the ability
to easily communicate with both the business and other consumers.
A smart consumer of the Internet age no longer takes advertisements at
face value. He goes online and starts from there, and social media allows
you to communicate with these people on a near real-time basis.
You always have the option to filter or block discussions if they don't go
as you'd like them to. Just keep in mind that they can and will discuss an
issue on a separate website that you will be unable to monitor. This is
why it would be better that you see what frustrates your customers
yourself and address the issue in a timely manner.
Support and Assistance
If people have problems, one of the first things they do is look for
someone to help them - and social media could be a cheap and
accessible tool to let that happen.
Social media is a cheap, easy and convenient tool for people to seek
solutions to problems that they may encounter and answers to questions
that are nagging them. This is especially useful for small businesses,
where the need for expensive customer care services is virtually
eliminated by using social media instead. One or two people will be more
than enough to handle things until the business grows big enough to
need and afford larger customer care services.
Networking and Recruitment
If you are looking for people to help support your business - like
partners, suppliers or employees - then social media can help you out
there as well.
Not only will you be able to bring additional business to your website,
but you could also use an established social network to get additional
Competitiveness and Relevance
If you can use social media to get customers your way, then you can bet
that your competitors can use it too.
This is why social media can be a very useful tool to spy on the
competition. Are they launching a product with new features? What
problems are their customers experiencing? How are they setting up
their own social media marketing strategies? Keep an eye on your
competitors and you will be able to modify and present your own
products and services in a more relevant and competitive manner.
Trust and Assurance
Everything that has been discussed earlier will ultimately lead to one
thing - the trust of the consumer.
This is perhaps the main reason why social media is so effective in
marketing circles. It is also the reason why other businesses just can't see
any traffic increase when they use social media.
Remember that you are dealing with intelligent people that have
something to say. Learning how to properly engage and communicate
with them will mean the difference between a successful social media
marketing campaign and a total waste of time and energy.
If you are interested to know more about social media,
write to aicnetwork(at)sify.com with the subject line
"iwanttoknowaboutsocialmedia"
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The slow ROTTING of the web [Free PDF]
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Based on alarming new data, Ryan Deiss is predicting the World
Wide Web as we know it, as independent direct marketers will be
dead In 18 to 24 months.
Ryan's even outlined his findings in a shocking new report he's
calling: The "End of The Web?" Report
You can get a complimentary copy right now by clicking the link below:
https://touchstone.infusionsoft.com/go/deathweb/a17673
Inside the report Ryan will reveal...
* The 3 giant companies who are KILLING online "mom and pops"
(like YOU!) using an old Walmart strategy...and how you can PARTNER
with them. (Yep, if you can't beat 'em it's best just to join
'em...)
* Why cheap, easy traffic (i.e. Google AdWords) has all but
dried up, and the "Brute Force" traffic strategy that is more
reliable and less expensive than Google...
* The "5 Phases of Technology" and why the transition from Phase
4 to Phase 5 will render most online businesses impotent over the
next 12 - 18 months...
* The $200,000 "bet" I make every 30 days, and how you can
follow my lead and cash-in on the largest wealth transfer the web
has ever known...
* How the most common gadget in the world is killing traditional
eCommerce, and why tactics like upsells and continuity may be
gone forever. (There is a solution to this mess, but you have to
read the report to see what it is...)
and much, much more...
Claim your free copy of his 24 page report NOW before he's forced
to remove it from the web.
Check this out to claim your free copy now:
https://touchstone.infusionsoft.com/go/deathweb/a17673
Ryan realizes that he's making some very bold statements that
could come back to haunt him, but he's willing to risk his
reputation to make sure that you don't get blindsided by these
massive shifts in the marketplace.
That alone just move this report to the top of my reading list!
Listen, I know this must sound like a very doom and gloom
message, but Ryan assures me there is a rainbow, if you know
where to look, and pot of gold too.
He believes that he's figured out a way for few of us to profit
from the coming changes. The report outlines the entire process,
along with Ryan's research data and proof points to inside the report.
Go grab your complimentary copy now
Click Here =>
https://touchstone.infusionsoft.com/go/deathweb/a17673
Talk Soon,
Ahamed Arif
P.S. I'm sure that some people will say that Ryan's being over
dramatic or that he's gotten too emotionally attached to his
ideas, but I think that you'll see: the facts back him up 100%.
Grab a copy of the End of the Web report now for FREE:?
Go Here==>
https://touchstone.infusionsoft.com/go/deathweb/a17673
Towards Our Success,
Ahamed Arif
Internet Business Digest
AIC Business Network
http://aicbusinessnetwork.com
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The Internet Business Digest Ezines
AIC Business Network
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The Arabic Business Digest
The Internet Business Digest
The Internet Business Diges Shopping Guide
(Al Milaff Al Arabi Ath-thijaari)
(Govt. of India, Ministry of Information &
Broadcasting Regd. No: 66070/97)
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