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The Internet Business Digest Ezines
Published by:
AIC Business Network
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Build Your Business With Four Easy Steps
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Creating a successful and profitable business is
no easy task. It's reliant on many outside
factors, including competition, timing and demand,
which you have very little to no control over at
the beginning. Assuming all of these outside
factors are in your favor, having a sound business
plan can lead to having a successful business.
Here are five steps to consider when you're
building your business from the ground up:
1. Determine your business. What are you
selling?
This question isn't as easy to answer as you may
think. For example, Nike is in the sportswear
business, but the truth is that when you buy a
pair of Nike shoes and a t-shirt at the mall
you're buying a lot more than sportswear - you're
buying an image, a feeling. You're buying the Nike
brand. Richard Thalheimer, the former CEO of The
Sharper Image and the founder of RichardSolo.com,
has worked in specialty retail for more than 30
years. When asked what business he's in, he'll
tell you "convenience" or "innovation" before he
specifies any particular industry, and he's built
one of the most powerful brands in America. Keep
in mind, there's more to a product than, well, the
product. Your brand is what sets your product
apart from your competitor's.
2. Select your market. Who are you selling to?
This step is a bit less interpretive as the first,
though equally important. Who are you selling to?
or more importantly, what do you know about this
person? Understanding your consumer is a key to
success. What do they do? Where do they hang out?
What do they watch on television? These are just a
few of the questions that you should be able to
answer about your consumer. Knowing the answers to
these questions can answer a lot of questions of
your own when it comes to a devising a marketing
strategy. Richard Thalheimer understood his market
for The Sharper Image, probably as well as they
understood themselves. From an article in the LA
Times, Tracy Wan, who was president and chief
operating officer under Thalheimer says "Richard
has the amazing ability to figure out the things
that people want to have." This ability to
perceive your consumer's desire can only be a
result of knowing them like your neighbor.
3. Create a marketing strategy. How do you speak
to these people?
This is a culmination of understanding your brand
and your consumer. As mentioned in number two,
understanding your consumer can answer a lot of
questions concerning your marketing strategy:
Where should you advertise? What's the voice of
your brand? What kind of prices are reasonable for
this demographic? In order to engage your
consumer, a.k.a. sell your product to them, you
must know where your advertisements will be
noticed, how to speak to them, and how much they
will be able to spend, among many of things.
Really, this step should have been combined with
the last because who your market is dictates your
marketing strategy entirely.
4. Learn by example. Seek advice from those who
have done it.
There are many books written by professionals who
have already started their own business and have
been successful in doing so. One that comes to
mind immediately, as we've already mentioned him a
couple of times, is Richard Thalheimer. "Creating
Your Own Sharper Image" shares the story of how he
grew his tiny office supply company, The Sharper
Image, into the thriving enterprise that it has
become today.
Remember, building a successful business in not
all about the dollars and cents. Equally as
valuable is you brand equity and your ability to
engage your consumer, which is only attainable by
understanding them. Assuming there is a demand for
your product, and you can compete with the other
brands, following these four steps shall guide you
in the right direction.
~Ben Anton, 2008
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The Hidden Obstacles to Success.
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Dear Online Entrepreneur,
If you've ever struggled with self-doubt over the
right steps to grow a business...
If you've ever felt helpless watching your bank
account shrink before your very eyes...
If you've ever sat up late at night and asked
yourself "what the hell's wrong with me?"
Then I urge you to keep reading.
Because I'm going to show you what's behind your
struggles... your failures... and all your doubts.
Then I'm going to show you how you can
immediately...
Then I'm going to show you how you can
immediately...
Then I'm going to show you how you can
immediately...
.Get clear on the essential things you need to
grow the business you really want...
.Break through virtually any sticking points
holding you back, and launch your business to
massive success...
.Re-ignite the burning passion you once had for
your business...
.Eliminate the constant distraction of
"information overload" and become an information
processing machine...
.And watch your bottom line grow bigger and
bigger without struggling or more added work...
https://schefren.infusionsoft.com/go/fcho/aicnet/
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Resources for You.
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Simple little trick that only takes 5 minutes to set up
This powerful trick practically forces
YouTube and Google to send you free traffic
Here's "how and why" you need to be using youtube
to build your business
http://www.jeffjohnson.me/t?orid=81399&opid=11
Finding Financial Freedom in the New Economy
A Warp Speed Success Teleseminar
Thursday, April 25th, 2013
6 pm PT / 9 pm ET
Reserve Your Place Here >>
http://www.peakambassador.com/cmd.php?af=mmi20140&p=23-16
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Get Connected with People in Business!
www.aicbusinessnetwork.com
Submit Your Business Ads to more than
9500+ subscribers!
http://www.aicbusinessnetwork.com/signup.php?c_code=ibdsolo042413
Choose the platinum trial offer.
If you are already a member of AIC Business Network,
Just upgrade to Platinum Trial offer inside
Your membership!
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The Internet Business Digest Ezines
AIC Business Network
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The Arabic Business Digest
The Internet Business Digest
The Internet Business Digest Shopping Guide
(Al Milaff Al Arabi Ath-thijaari)
(Govt. of India, Ministry of Information &
Broadcasting Regd. No: 66070/97)
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Your Business MessengersWorldwide!
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Contact Info:
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Ahamed Arif
The Internet Business Digest
255, Sindhu Street, Shaikh Abdullah Nagar,
Alwarthirunagar, Chennai - 600087 India.
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