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The Internet Business Digest Ezines
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AIC Business Network
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Copywriting Basics - Answer The Questions You'd Want Answered
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Anyone can write effective Internet copy. You just
have to know a few copywriting basics known to
journalists and writers as the 5 W's. Throw one
"H" in there and all your copywriting basics are
covered.
Who? Tell the reader who your product will help.
This should be your target market.
What? Tell your reader what your product or
service will do to improve their lives. In other
words, tell them the benifits they will receive,
what's in it for them.
When? When is the offer good for? If there is a
special offer, when does it expire? When will the
product or service help them, immediately or over
time?
Where? Where can you order the product or service?
Where will it work?
Why? Tell your reader why he or she needs your
product or service. Why will it benefit them? Why
should they sign up or order today? Why is the
quantity or offer limited?
How? How do they register or order? How much will
it cost? How much return will they see for their
investment? How does it work?
Sounds pretty simple, doesn't it? There is no
trick - it really is as easy as that. Put yourself
in the shoes of the reader and answer the
questions you would likely ask or want answered
about your product or service. Answer those
questions clearly and thoroughly and your Web copy
is complete.
These copywriting tips and copywriting techniques
will work not just for Web copywriting but also
for direct market copywriting, other online
copywriting, and offline copywriting as well.
Below are a few other copywriting basics that will
help you write your web site copy:
1. Keep it simple. No one wants to drudge through
a long, drawn out confusing explanation. If you
can't say it simply, that's fine. But by all
means, simplify when you can.
2. Make sure your copy urges a call to action
either in the body copy, or text of the article,
or in the headline. Words like "Act Now," "Limited
Time Offer," or "Limited Supply" will urge your
readers to contact you sooner rather than later.
3. Keep it honest. Don't make wild claims just to
get business. Build a good reputation by being up
front and honest with your potential customers. In
addition to appreciating your honesty, they will
recommend you to others as a business owner who is
true to your word and claims.
4. If you make an offer, make it one that is hard
to pass up. Don't waste your readers' time with
small, worthless offers. Think about the coupons
you see in magazines and newspapers. Do you take
time to clip them? If so, it's because the offer
is of value to you.
5. How long should your copy be? As long as it
takes to adequately answer the above questions for
your product or service.
An unanswered question is considered an objection
in your potential customer's mind. So, be sure to
answer all their objections.
Keep these Internet copywriting basics in mind as
you prepare the articles or sales letters that
will appear on your Web site. Don't be intimidated
because you don't have any professional writing
experience. Most people want to do business with
an honest person who knows the product or service
well that he or she is trying to sell.
You don't have to be a professional writer to do
that. The only requirement is that you truely
believe in the product or service which you are
trying to sell. If you do, your enthusiasm will
shine through your writing. If you do not believe
in your product or service, your lack of
enthusiasm will shine through also.
So, in summary, answer the above questions as
clearly and simply as you can, be honest, avoid
hype, make an irresistable offer, and be sure to
include a call to action.
If you do all these things you will master the
copywriting basics and should have no trouble
converting your Website visitors into customers.
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The Internet Business Digest Ezines
AIC Business Network
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The Arabic Business Digest
The Internet Business Digest
The Internet Business Digest Shopping Guide
(Al Milaff Al Arabi Ath-thijaari)
(Govt. of India, Ministry of Information &
Broadcasting Regd. No: 66070/97)
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