What is marketing?
Marketing is a societal process which discerns consumers' wants, focusing on a product or service to fulfill those wants, attempting to move the consumers toward the products or services offered.
Essentially, marketing is the process of creating or directing an organization to be successful in selling a product or service that people not only desire, but are willing to buy.
Marketing involves
1. Research : To find out what is the need or problem of the consumer and arriving at a solution in the form of product or service that satisfies the consumer by fulfilling his need or solving the problem he is facing.
2. Product Creation: To create the product or service on the basis of the research.
3. Planning : How, where, when to launch the product or service and how it can reach the end user.
4. Pricing : Determining the value of the product or service in terms of money in such a way that it is beneficiary to producer as well as the consumer.
5. Promotion: Implementing all the activities that prepares the consumer to be ready to buy the product or service through personal and non-personal selling like advertising, demonstration, exhibitions, etc.
You can have a best product or service in the World!
But, you cannot make a dime out of it unless you promote it.
Unless you start to tell the people that you have such and such product with so many features that will provide solution to their problems, they will not be aware of it.
In today's world, three methods of promotion are available.
1. Traditional Offline Promotion using print and digital media, campaigns, retailing, wholesaling, demonstrations, trade shows, etc.,
2. Online Promotion using internet, email, websites, ezines and newsletters, online teleconferences, webinars, etc.
3. Combined Online & Offline Promotion: By combining both the offline and online promotional techniques, you can be very much successful in doing your business.
Ezine Publishing - Why Publish an eZine?
On the Internet, it is very possible to make money without selling any product. One way of doing so is through starting your own eZine, also known as an electronic newsletter.
Today there are thousands of electronic magazines called 'ezines' in every niche of the business and there are lot more untapped niches are there in the world of business and industry.
In a nutshell, you send out your eZine issues on a periodical basis to your subscribers. The good part is that you have a flexible choice in automating the process of sending out your eZine issues for you or manually sending them on a periodical basis.
As an eZine publisher, not only can you easily achieve the benefits a conventional newsletter publisher enjoys without having to chop down several trees in the process, you can easily and conveniently spread your marketing influence and expertise to your base of subscribers from the shoes of an ordinary individual.
In other words, you do not have to invest in expensive printing equipment, brick and mortar business, and hiring staff just to run your own newsletter publication, resulting in a lot of time, money and effort saved.
Basically, all you need to start your own eZine are an auto responder and broadcast feature to go with, enabling you to reach out to your massive subscribers whom you can regard as your prospects, too.
All in all, if you do not have the commitments of creating your own product for sale, then publishing your own online newsletter can be one of the wisest decisions you will ever make, given the benefits of impressive marketing power and influence it can offer to you.
Ezine Advertising
Free Ezine Advertising
Business Promotion has become so much easier now. You can get free advertisement for your business just for subscribing an ezine.
There are many ezines online which provide free listing of your advertisement for opting to become a subscriber. Some ezines provide one time listing and some other provide weekly listing of your advertisement for free as long as you remain a subscriber.
Paid eZine Advertising
Some Internet Marketers can get clueless when it comes to unleashing the full potential of paid eZine advertising. One of the most common dilemmas is that whether should the Internet Marketer advertise the product or service he is selling directly to the subscribers of the eZine he is paying advertising for?
This can be a wise method, but with ifs and buts. For one, the advertisement must be compelling and attention grabbing. Secondly, there is no telling if the eZine’s subscribers constantly practice a buying habit until you put some money to find out.
Investing even a small sum of money can be risky to a number of Internet Marketers who are on tight budgets. But in spite of the risk factors, eZine advertising can still be rewarding, if done right.
Thus the solution: the marketer would be wiser if he or she uses eZine advertising to build his or her mailing list. It makes sense, anyway. Since some eZines display more than one sponsored advertisement, you can grab the subscriber’s attention by giving a free or risk-free product or offer through your ad.
When the subscriber clicks on your ad, he or she can opt into your mailing list in exchange for the free offer, which can be a free report or even a trial service.
While you are not making a hard sell through your advertisement just yet, building your list by getting other eZine’s subscribers subscribed to your eZine allows you to follow up with them in the future, as and when you have new offers.
Ahamed Arif, is the editor of The Internet Business Digest Ezines.
Marketing is a societal process which discerns consumers' wants, focusing on a product or service to fulfill those wants, attempting to move the consumers toward the products or services offered.
Essentially, marketing is the process of creating or directing an organization to be successful in selling a product or service that people not only desire, but are willing to buy.
Marketing involves
1. Research : To find out what is the need or problem of the consumer and arriving at a solution in the form of product or service that satisfies the consumer by fulfilling his need or solving the problem he is facing.
2. Product Creation: To create the product or service on the basis of the research.
3. Planning : How, where, when to launch the product or service and how it can reach the end user.
4. Pricing : Determining the value of the product or service in terms of money in such a way that it is beneficiary to producer as well as the consumer.
5. Promotion: Implementing all the activities that prepares the consumer to be ready to buy the product or service through personal and non-personal selling like advertising, demonstration, exhibitions, etc.
You can have a best product or service in the World!
But, you cannot make a dime out of it unless you promote it.
Unless you start to tell the people that you have such and such product with so many features that will provide solution to their problems, they will not be aware of it.
In today's world, three methods of promotion are available.
1. Traditional Offline Promotion using print and digital media, campaigns, retailing, wholesaling, demonstrations, trade shows, etc.,
2. Online Promotion using internet, email, websites, ezines and newsletters, online teleconferences, webinars, etc.
3. Combined Online & Offline Promotion: By combining both the offline and online promotional techniques, you can be very much successful in doing your business.
Ezine Publishing - Why Publish an eZine?
On the Internet, it is very possible to make money without selling any product. One way of doing so is through starting your own eZine, also known as an electronic newsletter.
Today there are thousands of electronic magazines called 'ezines' in every niche of the business and there are lot more untapped niches are there in the world of business and industry.
In a nutshell, you send out your eZine issues on a periodical basis to your subscribers. The good part is that you have a flexible choice in automating the process of sending out your eZine issues for you or manually sending them on a periodical basis.
As an eZine publisher, not only can you easily achieve the benefits a conventional newsletter publisher enjoys without having to chop down several trees in the process, you can easily and conveniently spread your marketing influence and expertise to your base of subscribers from the shoes of an ordinary individual.
In other words, you do not have to invest in expensive printing equipment, brick and mortar business, and hiring staff just to run your own newsletter publication, resulting in a lot of time, money and effort saved.
Basically, all you need to start your own eZine are an auto responder and broadcast feature to go with, enabling you to reach out to your massive subscribers whom you can regard as your prospects, too.
All in all, if you do not have the commitments of creating your own product for sale, then publishing your own online newsletter can be one of the wisest decisions you will ever make, given the benefits of impressive marketing power and influence it can offer to you.
Ezine Advertising
Free Ezine Advertising
Business Promotion has become so much easier now. You can get free advertisement for your business just for subscribing an ezine.
There are many ezines online which provide free listing of your advertisement for opting to become a subscriber. Some ezines provide one time listing and some other provide weekly listing of your advertisement for free as long as you remain a subscriber.
Paid eZine Advertising
Some Internet Marketers can get clueless when it comes to unleashing the full potential of paid eZine advertising. One of the most common dilemmas is that whether should the Internet Marketer advertise the product or service he is selling directly to the subscribers of the eZine he is paying advertising for?
This can be a wise method, but with ifs and buts. For one, the advertisement must be compelling and attention grabbing. Secondly, there is no telling if the eZine’s subscribers constantly practice a buying habit until you put some money to find out.
Investing even a small sum of money can be risky to a number of Internet Marketers who are on tight budgets. But in spite of the risk factors, eZine advertising can still be rewarding, if done right.
Thus the solution: the marketer would be wiser if he or she uses eZine advertising to build his or her mailing list. It makes sense, anyway. Since some eZines display more than one sponsored advertisement, you can grab the subscriber’s attention by giving a free or risk-free product or offer through your ad.
When the subscriber clicks on your ad, he or she can opt into your mailing list in exchange for the free offer, which can be a free report or even a trial service.
While you are not making a hard sell through your advertisement just yet, building your list by getting other eZine’s subscribers subscribed to your eZine allows you to follow up with them in the future, as and when you have new offers.
Ahamed Arif, is the editor of The Internet Business Digest Ezines.
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