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Friday, August 24, 2012

Innovative Ways To Build An Optin Email List - The Internet Business Digest

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Innovative Ways To Build An Optin Email List
That Stands Above The Crowd
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With so many optin email lists out there, your
really need to come up with a hook to attractive
subscribers. It needs to have something special or
different. It could be something you offer inside
every newsletter issue, like interviews with
experts. Or the hook could be a unique incentive
that website vistors can take advantage of
immediately when they sign up.

Here are 3 ideas you can use for your own sites,
or use as inspiration to get you thinking a little
outside of the box:

-- Build an Optin Email List by Creating a Private
Members Only Site or Section --

Create a private web site and have people sign up
to get free, immediate access. For example, you
could say, "Subscribe to our free e-zine and get
free access to our private membership web site!"
You can choose to have them receive a username and
password every time they want to login, or you can
just provide a link to the site in your welcome
email.

Your private members only site can be as big or as
small as you want. Some of the things you can
include inside are: reports, software, articles,
ebooks, etc. Inside the site, you can advertise
your affiliate programs, as well. And you can
follow-up to let them know about updates, new
products they might be interested in, the latest
news in your industry, etc.

-- Build an Optin Email List By Giving Subscribers
a Free, Tangible Gift --

Instead of offering a free ebook (or a whole
package of them) like most everybody else, promise
to give your visitors something they can hold in
their hands if they give you their contact
information.

For example, you could say "Subscribe today and
get our new report mailed to you via First Class."
You could print out your report on standard 8 x 11
sheets of paper, fold it up, put it inside an
envelope, and mail it off.

Or you can offer a tips booklet and mail it to new
subscribers. Or you can create your own CD full of
information targeted toward your market and mail
that. Or if you have a wholesale supply of a
product of interest to your subscribers, then you
can send one to each new subscriber. The
possibilities are only limited by your
imagination.

Follow-up possibilities include: articles (your
own or written by others), tips you pick up, news
in your niche, reviews of products or other
interested, related websites, etc.

-- Build an Optin Email List Through a Contest or
Sweepstakes --

Hold a free contest or sweepstakes at your website
where they must give their contact information,
including their email address, to enter. Make the
prize something that your niche market will be
interested in. Otherwise, they'll never want to
enter.

If you already have an ezine up and running, you
could offer free automatic entry for new
subscribers. For example, you could say,
"Subscribe to our free newsletter and get
automatic entry into our contest." You'll also
want to retroactively include current subscribers.

You can announce the winner(s) at the end, as well
as send any new contest announcements or product
announcements. Or you can make this an ongoing
contest, where you give away the same thing to one
(or more) lucky people every month. That way
you'll entice many subscribers to stay on your
list.

You can find niche products to give away through
wholesalers or dropshippers. Or you can create it
yourself. One of my favorite ways to do this is
create a CD-Rom with a guide or report (or
sometimes several) that my niche market will find
interesting.

Once again, you can follow-up with tips, articles,
news, new product announcements, or just an
announcement of each monthly winner(s).

Hopefully, now I've inspired you to take some
action or encouraged ideas of your own with these
tips. Any idea, the more popular it gets, requires
you to think outside the box every now and then in
order to be effective. Building an optin email
list is no different. And with newsletters and
ezines saturating the Internet day by day, you
need to offer something a little different to make
them want to sign up to yours. Or you'll just end
up getting left behind.


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