Ezine Advertising Works! [The Internet Business Digest Ezines]

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The Internet Business Digest Ezines
Published by:
AIC Business Network
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Ezine Advertising Works:
Top 10 Reasons To Advertise With Ezines
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Hey,

You've heard the buzz but still have some
questions. Does Ezine Advertising really work?

The short answer is "Yes! It works" and here's 10
reasons why:

~ An Ezine is an electronic magazine or
newsletter. The electronic format makes it easy to
respond to your ad. A simple mouse click is much
more convenient than picking up the phone, mailing
in a card, or driving to a physical store

~ The electronic format offers less potential for
distraction before they arrive at your "store".
Just think if you send a traditional sales flyer
through the mail. The customer is eager to buy but
needs to drive past several other retail
establishments to arrive at your store and then
walk past still more in the mall or shopping
center. They might spend the money meant for your
pocket before they ever arrive! In an Ezine they
click right from the ad into your "store" so there
is less potential for loss.

~ Subscribers have opted in. Opt In means they
have voluntarily signed-up to receive the Ezine
and were not added to the list without their
knowledge or permission. Your ad is less likely to
be tossed in the garbage like junk mail or deleted
like spam. It is also likely to be "white listed"
and so won't get caught up by spam filters.

~ Cheaper than most traditional forms of
advertising. Priced television, radio, or print
media lately? It is also cheaper than many other
internet advertising options. Have you looked into
the cost of PPC?

~ Easy to target ads and products to specific
audience. No matter what your target audience
there is an Ezine out there to serve it-and
probably dozens to choose from!

~ No need to narrow your category like in
traditional classified advertising. Classified
listings restrict your placement so only people
looking in that category see your ad. In an Ezine
every reader sees it!

~ Most Ezine subscribers read for the free
information they expect from their Ezine and will
usually read each issue from top to bottom. Since
most publishers only allow a limited number of
ads, your ad will have greater visibility.

~ Most people buy when they least expect to, so
as they are reading their Ezine they will be
relaxed and more receptive to marketing. This
contrasts sharply with many other advertising
mediums (TV, radio, direct mailing) as then people
are expecting a sales pitch!

~ Ezine subscribers feel comfortable acting on
sales pitches because the electronic format makes
it risk-free to respond to your ad. They don't
have to risk getting trapped on the phone or in a
store by an over-eager sales staff. They take
comfort in knowing that one simple click can get
them back out again!

~ The electronic format also makes it easy to
capture more information about your prospect. You
have the opportunity to at least get their name
and e-mail address (if you are savvy about your
offer) and potentially a whole lot more. Once
you've got that then you can sell, sell, sell!

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The Internet Business Digest Ezines
AIC Business Network
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The Arabic Business Digest
The Internet Business Digest
The Internet Business Diges Shopping Guide
(Al Milaff Al Arabi Ath-thijaari)
(Govt. of India, Ministry of Information &
Broadcasting Regd. No: 66070/97)
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Your Business MessengersWorldwide!
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Contact Info:
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Ahamed Arif
The Internet Business Digest
255, Sindhu Street, Shaikh Abdullah Nagar,
Alwarthirunagar, Chennai - 600087
India.
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