7 Small Business Marketing Tips - The Internet Business Digest Ezines

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7 Small Business Marketing Tips
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Here are 7 low-cost but highly effective marketing
tips to help any small business find customers and
generate sales quickly.

1. Don't Advertise Like a Big Business

Big businesses advertise to create name
recognition and future sales. A small business
can't afford to do that. Instead, design your
advertising to produce sales ...now. One way to
accomplish this is to always include an offer in
your advertising - and an easy way for prospective
customers to respond to it.

2. Offer a Cheaper Version

Some prospective customers are not willing to pay
the asking price for your product or service.
Others are more interested in paying a low price
than in getting the best quality. You can avoid
losing sales to many of these customers by
offering a smaller or stripped down version of
your product or service at a lower price.

3. Offer a Premium Version

Not all customers are looking for a cheap price.
Many are willing to pay a higher price to get a
premium product or service. You can boost your
average size sale and your total revenue by
offering a more comprehensive product or service
...or by combining several products or services in
a special premium package offer for a higher
price.

4. Try Some Unusual Marketing Methods

Look for some unconventional marketing methods
your competitors are overlooking. You may discover
some highly profitable ways to generate sales and
avoid competition. For example, print your best
small ad on a postcard and mail it to prospects in
your targeted market. A small ad on a postcard can
drive a high volume of traffic to your website or
generate a flood of sales leads for a very small
cost.

5. Trim Your Ads

Reduce the size of your ads so you can run more
ads for the same cost. You may even be surprised
to find that some of your short ads generate a
better response than their longer versions.

6. Set up Joint Promotions with Other Small
Businesses

Contact some non-competing small businesses
serving customers in your market. Offer to
publicize their products or services to your
customers in exchange for their publicizing your
services to their customers. This usually produces
a large number of sales for a very low cost.

7. Take Advantage of Your Customers

Your customers already know and trust you. It's
easier to get more business from them than to get
any business from somebody who never bought from
you. Take advantage of this by creating some
special deals just for your existing customers
...and announce new products and services to them
before you announce them to the general market.

Also, convert your customers into publicity
agents for your business. Develop an incentive for
them to tell associates and friends about the
value of your products or services. An endorsement
from them is more effective than any amount of
advertising - and it is much cheaper.

Each of these 7 marketing tips provides a simple,
low-cost way for any small business to find
customers and generate sales quickly.


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The Internet Business Digest Ezines
AIC Business Network
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The Arabic Business Digest
The Internet Business Digest
The Internet Business Diges Shopping Guide
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Broadcasting Regd. No: 66070/97)
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