Building A Client Network Through E-Mail- The Internet Business Digest Ezines

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The Internet Business Digest Ezines
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AIC Business Network
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Building A Client Network Through E-Mail
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E-mail marketing is an easy, effective, and
affordable way for today's businesses to reach
their customers and grow their own businesses.

For example, a newsletter allows you to develop
interest in your company while demonstrating your
expertise and depth-your biggest assets as a small
business. Sending an e-mail newsletter keeps your
company in the mind of your growing network. Plus,
good e-mail newsletters are frequently forwarded
to friends of the recipient, thereby growing your
network even further.

So, how do you get started?

First, figure out what interests your audience.
Listen to them. What do your customers ask you
about when you discuss your business? Chances are,
for every customer who asks a question, there are
ten others with the same question.

Observe what your customers actually read. The
fabulous thing about e-mail marketing is that
everything is trackable. Once you get started,
your reporting results will tell you which
articles interest your readers.

You can also give your readers an easy way to
provide feedback, so you learn even more about
what interests them and what they would like to
hear about.

Give away a little bit of free advice to help your
readers. Give people something to think about. You
don't need to be the world's expert on a topic.
Just be your customer's expert. Give them
something that could be helpful to them.

Every newsletter should have short features or
quick info-nuggets. You could even give them a way
to see other articles that you found interesting
online. Keep a file of article ideas and getting
started will be easier.

Organize your contact database and get permission
to add contacts to your mailing list. Then begin
collecting new contacts with permission. No one
likes to be added to a mailing list without his or
her knowledge, so tell people you plan to add them
to your e-mail newsletter list and let them know
they can unsubscribe at any time.

Next, find a marketing service that's a good fit
for your business. A good e-mail marketing service
will provide list management services (opt in,
unsubscribe, dedupe, etc.), newsletter templates
(HTML formatting, table of contents and more) and
mailing, delivery and reporting functions.

Using the right service is inexpensive, easy to
use, and will ensure that you look highly
professional when you send out your newsletter.

An e-mail newsletter is an investment that pays
off and it doesn't have to be a full-time job.

A monthly newsletter is desirable but a quarterly
one can be a great way to get started. Once you're
in a rhythm, your e-newsletters will practically
write themselves.

To know more business tips, resources, online, offline
Business opportunities, promote and publicize your business
Join AIC Business Network and
Get Connected with People in Business Together!
http://www.aicbusinessnetwork.com/signup.php?c_code=ibdweekly10192012

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The Internet Business Digest Ezines
AIC Business Network
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The Internet Business Digest
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(Al Milaff Al Arabi Ath-thijaari)
(Govt. of India, Ministry of Information &
Broadcasting Regd. No: 66070/97)
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