7 Ways to keep Customers Coming Back to Your Site - Internet Business Digest

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7 Ways to keep Customers Coming Back to Your Site
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You've built a website. Wonderful! The next
question to ask is this: Once you get a visitor's
attention, how can you bring them back?

Of course, you don't want every
visitor returning, but rather customers and
potential customers. Articles and other content
published on your site should be relevant,
interesting and well written. Unique content will
give your site a better chance of reaching
targeted visitors through search engines. <br>
Here are seven ways to keep customers
coming back to your website:

1. Run short-term specials.
Internet users love a bargain, and sales
are a sure way to capture attention. Use short
sales periods to motivate people to act - giving
them three months to make a decision will just
help them avoid making the decision to buy. Let
users know that the items on offer are always
changing to encourage them to visit your site
regularly. And get creative with your specials.
For example, consider giving away a free gift
rather than just cutting the price.

2. Make your site topical.
Internet users often look online to
learn more about interesting topics in the news.
Creating a link between your business and a hot
news story can be a great way to attract visitors
to your site. This is a common tactic used by
public relations firms to get media coverage, and
could work equally well for you.

3. Update information regularly.
Why would a user want to
return to a website that rarely changes? Keeping
your information up-to-date sends a message to
visitors that your company is current and serious
about doing business.

4. Hold a competition.
This is a great way to get visitors
excited about your website and what you do.
Consider asking users for feedback, so that it
doubles as a market research tool. Prizes don't
need to be extravagant, but should be fun and
appropriate for your target market

5. Send out an e-mail newsletter.
This popular promotional
tactic is an effective one. Don't expect to build
a list of thousands of subscribers, but focus
instead on building a high quality list of
targeted readers. When sending a newsletter, keep
it short and informative. Promotions are expected,
but don't overdo it.

6. Join niche e-mail groups.
If you have the time, participating in a
targeted e-mail list is a great way to connect
with potential customers and keep reminding them
about your business. Participation in a group
works best when your company services a niche
market. For example, the owner of a pet store
might join a mailing list for pet owners. By
participating as an expert, the storeowner is able
to promote his business to a community of
prospective clients.

7. Know your customers.
An understanding of the needs and goals
of your clients is the best way to ensure that
your marketing efforts are effective. Statistics
and tracking reports will help you gauge the
interests of visitors to your website. Website
usage statistics will help you understand how
people come to your site, and what they do once
they have arrived. Are they finding what they
want, or do certain pages on your site trigger
them to leave? Was the contest you ran successful?
This understanding will help you hone your online
marketing efforts.

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Towards Success,
Ahamed Arif.
Internet Business Digest.
AIC Business Network.

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