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Saturday, February 04, 2012

What Is E-Commerce? [Internet Business Digest]

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The Internet Business Digest Ezines
Published by:
AIC Business Network
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What Is E-Commerce?
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First of all, what is e-commerce? E-commerce is
commerce, including business, trade, buying, and
selling, that is transacted electronically, rather
than hand-to-hand. Businesses need efficient
technology and strong marketing in order for
e-commerce to be successful. The goal is to
increase your business by making it easier for
customers to shop, and if your website's lack of
technology and marketing make it difficult for
them, they may as well drive to the mall.

Before we look at e-commerce solutions, we need
to first figure out some of the problems with
e-commerce. There are many complaints from
customers when it comes to purchasing items
online. A few include a disorganized site that is
difficult and confusing to navigate; lack of
information on the website including failure to
tell customers about special deals or prices; the
inability to pay with the customer's native
currency or the inability for the customer to even
understand the language in which the website is
written; and frustrating and confusing shopping
carts and check out procedures.

Well then, what are some e-commerce solutions?
Having a professional looking website will attract
customers and make them feel confident in buying
from you. You want your website to be organized
and easy to navigate, and if you have an
informational website that is search engine
friendly; shows promotional deals; encourages up
selling in a friendly way (such as showing related
items or showing items that customers purchased
who also purchased the item you are purchasing);
is accessible in most languages and accepts
different types of currency; has a user friendly
shopping cart and single page checkout, then you
won't need many e-commerce solutions!

Remember, when your business is e-commerce, you
want to take all possible steps to make sure you
and your product are presented professionally,
friendly, and easily accessible.

For more resources, go to
http://www.aicbusinessnetwork.com


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Towards Success,
Ahamed Arif.

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The Internet Business Digest Ezines
AIC Business Network
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The Arabic Business Digest
The Internet Business Digest
The Internet Business Diges Shopping Guide
(Al Milaff Al Arabi Ath-thijaari)
(Govt. of India, Ministry of Information &
Broadcasting Regd. No: 66070/97)
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The Internet Business Digest
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Alwarthirunagar, Chennai - 600087
India.
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