Alternative Marketing Strategies - Internet Business Digest

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Alternative Marketing Strategies
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Marketing online has become fiercely competitive.
Marketers are attempting to unravel and decipher
online marketing to succeed. Some argue that there
should not be a distinction between traditional
(off-line) marketing and online marketing. Others
feel that concepts applied to mail order work well
on the web, while still others argue that online
marketing is a breed of its own and what works in
one arena may not work in another. While some
standard practices like "above" the fold, hold
true in both print and online copy, it is rare
that you see the printed type face on the web the
same as in printed advertisements. Regardless
there are traditional forms of advertising that
are viable and make sense to use on the web but
many marketers do not.

These undervalued marketing opportunities are not
the end-all be-all but are great supplemental
channels, that compliment strong online marketing
campaigns.

Buyers Guides
Many print magazines offer free listings in buyers
guides. Buyers guides typically have a long shelf
life and are viewed as a product resource, meaning
it is one of the first places consumers look when
wanting to purchase an item. Often magazines will
include product reviews or sponsored placement in
a buyers guide. Typically the standard listing is
free, but optionally vendors can increase their
exposure by adding listings in additional
categories for a nominal fee. Regardless the free
listings are a great value and worth pursuing.

Product Reviews
The impartial overview from a credible source can
spark product interest. A third party independent
review of your product or service is seen as a
vote of confidence. Invite publishers or even
bloggers to review your product or service.

When requesting a review, it is proper net
etiquette to always provide the reviewer an
evaluation product free of charge. After the
review, be sure to thank the reviewer and if
appropriate, link to the completed review.

Forums/Volunteering in Communities
Offering your time and expertise will establish
expertise and knowledge in a specific industry.
Participants who participate in forums have a
genuine interest and are a great target audience.
Posting helpful information rather than blatant
product advertisements will enhance an image.

Article Syndication
Writing quality informative and educational
articles will also establish expertise. Articles
also educate users about related product or
service. Generally educated users require less
technical help and are an easier sale because they
understand how the people or service will help
them.

RSS Feeds
Provide content in an RSS feed. While RSS is
becoming very popular there are still a number of
industries and sectors where very little content
is available via RSS feeds. Placing quality
content in an RSS feed and being "early to market"
will help your company shine.

When small businesses compete with big businesses
there are a number of areas in which they can
compete effectively. As more businesses turn to
the web as an advertising model, it is important
that marketers and businesses define themselves by
giving themselves every opportunity to be found.
Utilizing undervalued marketing opportunities will
separate online successes from failures.

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Towards Success,
Ahamed Arif.
Internet Business Digest.
AIC Business Network.

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