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Thursday, September 13, 2012

10 Steps to Make the Most of Autoresponders - The Internet Business Digest Ezines

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The Internet Business Digest Ezines
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10 Steps to Make the Most of Autoresponders
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So you've worked hard in creating your website,
regularly adding content to it, and building links
and increasing search engine placements. The next
step, that many overlook, is to capture your
visitors by using an autoresponder.

Here's a scenario for you to consider. A visitor
finds your site through one of the many ways that
you have been carrying out to generate traffic,
and finds just what they are looking for and is
about to make a purchase. They are distracted
while at their computer and leave the site.

Although the example above is hypothetical, the
reality is that visitors may leave your site for a
number of reasons without you making the most of
your opportunity. That is unless you are using an
autoresponder.

Capturing the email address of this visitor would
have allowed you to contact them at a later date
to potentially make the sale that you originally
missed out on. Autoresponders are remarkable,
flexible programs that do much more than just
automatically answer your emails. I'll outline
below a number of ideas that you can use to
creatively and productively use your autoresponder
to transform the casual visitor into a profitable
customer.

1) Publish a newsletter.

High quality autoresponders will manage
subscriptions and follow-up with those interested
prospects that have signed up. This allows you to
keep your autoresponder list updated about your
products or services, and also build your
reputation as an expert in your chosen business
area.
2) Contact affiliates.

If you have an affiliate program you can easily
contact your affiliates to inform them of any
offers you may be running, or to provide them with
promotional material that they can use to increase
their commissions and your sales. You could
provide any tips and advice that you feel would
benefit your affiliates.

3) Promote advertising opportunities.

You may provide, or plan on providing advertising
on your website, ezine or newsletter. You could
setup your autoresponder to send out information
about the cost of advertising, and how to find out
more information. Of course you could also notify
your list of any advertising discounts or offers
that you may have.

4) Write reviews.

Write reviews on products and services that you
found to be useful. Send this review out with your
autoresponder along with your affiliate link to
the product.

5) Provide email courses.

Provide valuable information in the form of email
courses. These can be setup to send out each
lesson at certain intervals. It is important not
to solely provide a sales pitch but to provide
quality content. You can then provide a paragraph
at the end of the email course to entice the
prospect to make a purchase of your product.

6) Distribute free reports.

Give your visitors a taste of the information that
you provide, and the quality of your product and
service. Again, do not make these out to be sales
letters, or you stand to lose customers instead of
gain.

7) Product tasters.

Provide your prospects samples of your product,
whether it be an ebook, software, course,
membership, etc. You can capture email addresses
from your website this way, and follow-up to make
the complete sale.

8) Provide hidden links to pages.

In exchange for a visitors email address, you
could provide a link to an affiliate page
containing promotional material. You can then
gather a list of visitors that are interested in
becoming your affiliates.

9) Order page autoresponder.

Provide a form on your order pages that allows
visitors to be kept notified of special offers or
discounts. This offers a great opportunity to
create a mailing list that contains the names of
people who are already your customers, and who are
interested in any future products.

10) Distribute articles.

Allow visitors to sign up to your autoresponder in
order to receive articles. There are many ezine
publishers and webmasters looking for content, and
this allows you to provide this content whilst
including your bio and description of your service
or product in a resource box.

Here I've provided ten examples of how
autoresponders can be used creatively, but there
are many more. Autoresponders are valuable to all
internet marketers, and you should seriously
consider using one if you do not already.

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