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Monday, September 10, 2012

5 Surefire Ways to Increase Sales - The Internet Business Digest Ezines

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The Internet Business Digest Ezines
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AIC Business Network
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5 Surefire Ways to Increase Sales
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The Internet has changed how people do their
business. Even small business owners are able to
reach global market inexpensively nowadays,
selling anything from apparel, collectibles, to
computer software, service and coaching.

The core of every business is sales. Many of the
strategies to increase sales offline are
applicable online, but not all of them. On the
Internet, everybody can effort to fail fast and
learn from it. Better still, after years of
testing and tracking what works online, people can
just learn from other people's experience and cut
the learning curve tremendously.

Here are 5 of the surefire ways to increase sales:


1. Establish a sound affiliate program

If it is just another affiliate program, then
don't expect to have different results. Focus on
building a sound affiliate program, with the tools
and materials to support affiliates to promote a
program easily. After all, affiliates work like
clockwork and should be seen as a team. Provide
them with the right promotion tools and they will
more likely promote the program.

Give the customers an option to join the affiliate
program after purchase. Satisfied customers are
one of the best marketing for any business. Spread
the good words through word of mouth. Best of all,
they are paid just for doing that.

2. Follow-up after first purchase

The hardest task in any business is acquiring the
first sale. Make sure that capturing customers'
name and email addresses are the least information
gathered from a sale. With that information in
hand, follow-up with existing customers, probably
through an automated mechanism like timely
autoresponder.

This effort has been proven to decrease refund on
products and increase customers' satisfaction.
Every once in a while, mention a related product
that might be of interest to the customers. Write
a review and provide real results. Such promotion
is extremely inexpensive, but very effective in
practice. The product can be anything, including
an affiliate program.

3. Use up-sell technique

Just before a customer check out to the payment
gateway, prompt for optional upgrade to the
better, bigger, or nicer product for a fairly
steep discount, preferably not available
elsewhere.

A certain number of customers will choose the
option, which translates into additional sales,
almost without additional effort.

4. Provide discount coupons

Coupons urge customers to come back and shop.
Promotional coupons work for both advertising and
some forms of joint venture. Customers love to
know that they get lower price for what they buy.
Coupons make it so real and tangible.

5. Cross-promote with other related products

There is no limit as to how this could be
accomplished. Joint venture with other business or
even competitors is feasible as long as it brings
a win-win situation.

One example would be to give away sample of other
product or service as part of the whole package.
As long as the sample is relevant to the customer,
this promotion could only be seen as an added
value instead of pure advertising.

There are many other tactics to increase sales but
above tips have been proven to work again and
again. Choose one at a time and take action. Good
luck.


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The Internet Business Digest Ezines
AIC Business Network
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