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Monday, November 12, 2012

Get the Most Out of Your Current Customer - The Internet Business Digest Ezines

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The Internet Business Digest Ezines
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Get the Most Out of Your Current Customer
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The customers you already have could be your
biggest lead source, and you may not even realize
it.

Think about it this way, every customer you have,
most likely has brothers, sisters, parents,
cousins, and friends, so why not tap into it.

Here are a few ideas to draw leads out of your
current customers.

1. Whenever you come in contact with one of your
customers, give them two of your business cards,
and tell them directly that one is for them and
the other is so they can refer someone to you.

Send them greeting cards on their birthday and on
holidays with the same approach, this will keep
you in their thoughts and they will be happy you
were thinking of them.

2. Once you have closed the sale with a new
customer, be sure to send them a thank you to let
them know how grateful you are for their business.

However, don't send it to their home, send it to
their place of employment. By sending it to their
place of employment, all of their co-workers will
want to know who sent it and why. So now your
customer will be forced to tell all of his
co-workers all about you! And don't forget the
business cards.

3. Every three months designate some time out of
your evening, lets say about an hour or so. Put
together a list of customers names that have
become new to you in the last three months. Give
them a follow up call to see how everything is
going, and if they have any questions you could
possibly answer for them. While you have them on
the phone, inform them of the second reason you
are calling, and that would be to see if they had
anybody in mind that they could refer to you.

If they say no, than thank them and tell them to
have a good evening. Don't say things like "are
you sure?" Or "would you like to think about it?"
Just thank them and hang up.

Believe me, this technique works, for every twenty
customers you call, at least one will refer
someone to you.

Your current customers are by far one of your
greatest referral sources, so don't think of them
as statistics only, go after more of their
business, and that of their friends and family.

To know more business tips, resources, online, offline
Business opportunities, promote and publicize your business
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AIC Business Network
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