Offline Marketing Strategies - The Internet Business Digest Ezines

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Home Based Business
Offline Marketing Strategies
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The Internet has become the largest medium of
communication; and has presented a lot of business
opportunities. Online home based business owners
tend to limit themselves to online marketing
methods.

Nevertheless, there is a huge potential
to promote your home based business through some
cost effective offline marketing strategies. So
what are the most effective offline marketing
strategies for your home based business?

1. Word of mouth in your circle of influence
Word of mouth is one of the best free advertising
channels. We all have people we interact with on a
daily basis, and these are potential customers.
Make a list of all the people you know or interact
with and how can you best tell them about your
internet business. Be passionate about your
internet business and always be prepared to tell
someone about it when an opportunity to do so
presents itself!

2. Mail-out newsletters and flyers
Mail-out newsletter or flyers can be effective if
you target it to a specific 'group'. You could
create one to distribute to local day care centers
just as an example - and in your newsletter or
flyer, highlight the benefits of an online
business to the targeted group, for example
earning money at home for stay at home moms or
dads. Posting your home based business URL on
bulletin boards can also be effective.

3. Use and give away free branded 'stuff'
You can promote your business by having your URL
on all your stationery, all written communication
and other items you can give away for free. If you
want to get a lot of people to know about your
home based business, you will need to come up with
some creative ways of promoting your URL. You can
be limited only by your imagination. Have your
business cards with your home based business URL.
Give them out to people you meet, leave them about
where you can, such as in your local coffee shop.

4. Newspapers and magazines
Local newspapers are good for advertising your
online business. Most local papers have 'home
business opportunities' section, so you run a
regular classified advert. In addition, contact
your local newspaper or business-oriented magazine
and let the business editor know you have a new
business and web site and what you offer. Local
newspapers are frequently interested in featuring
local business people and their accomplishments.
This is free advertising and should always be
used. You can also contact your local magazine and
offer to write a monthly or weekly guest column
for them, and include your 'author bio' and home
based business URL.

5. Joint ventures with offline business
You can get into a joint venture partnership with
an offline business which sells a complementary
product or service to your home based business.

If you can identify a partner that best fit your
business, this is an important offline marketing
strategy that can help you succeed in your home
based business by enabling you to reach potential
customers that you could not reach before. As an
example, if you have a website selling
fitness/health products or tips, you could prepare
a leaflet and make a deal with an offline local
fitness/health shop where they giveaway your
leaflet to their shoppers with each purchase.

The offline marketing strategies outlined above
can help you grow your home based business. I
have used these strategies alot and they work
well.

So what are you waiting for? Get out there
and promote your business offline!!
To know more business tips, resources, online, offline
Business opportunities, promote and publicize your business
Join AIC Business Network and
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AIC Business Network
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