Miscellaneous Email Marketing Advices - The Internet Business Digest Ezines

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Miscellaneous Email Marketing Advices
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Email is one of the most personal advertising
medium ever invented. Here are four of the many
ways you can improve your email marketing results.

Spread the Word
Get others to sign up for your mailing lists with
their consent. Spread the word about your mailing
list through word of mouth. The beauty in this is
that the list of emails will be self-screened and
the database will only contain the people who are
interested in your offers. Make sure you have
their consent beforehand. You don't want to risk
losing reputation or SPAM penalties.

Persistence
Before the internet, they used to say it takes
around 7.3 impacts to make an impression with an
ad. Today I would guess it to be over twice as
high with the internet present. Make sure you are
reaching out to your clients at least once a month
in emails or other medium. Just because you
emailed a list of people and had little or no
response does not necessarily mean your audience
isn't interested in your product. Experiment with
different emails, get to know which email strategy
works best, and keep using it to reach out to your
audience.

They Want Useful Information
Emails should contain something that the customer
wants. It shouldn't be just a summary of your
company or your resume. Focus on giving more than
just what you sell. Specific content, messages,
and other targeted information that interests your
customers are good to include. For example, if
you were selling makeup, you may want to include
advice on how to apply the makeup or any makeup in
general.

Make Sure Your Audience Reads Your Emails
Graphics, Flash animations, logos are often
blocked by email filters. Although they look
impressive on an email, they will often lower your
impression statistics. I recommend using flat
text with hyperlinks to your site. Once they get
to your site, you can show them as many graphics
as you want. Although some businesses have both a
plain and a rich text edition of their email, for
starters, stick to the plain text.


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The Internet Business Digest Ezines
AIC Business Network
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The Internet Business Digest
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(Al Milaff Al Arabi Ath-thijaari)
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Broadcasting Regd. No: 66070/97)
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